STETSON

Stetson’s legacy began in 1865 when John B. Stetson traveled west and realized pioneers needed a hat built for real protection. Using felted beaver fur and frontier ingenuity, he crafted the “Boss of the Plains,” a durable, wide-brimmed hat that stood up to sun, rain, and dust. It quickly became the choice of cowboys and ranchers, and the Stetson name soon symbolized quality and the spirit of the American West. More than 150 years later, that same craftsmanship and authenticity continue to define the brand —the most iconic hat brand in the world.